Top 5 App Categories That Are Trending Now

As mobile app developers in Melbourne, we love tracking trends in app development. In this post, we’re going to take you through five of the most popular app categories right now. Maybe you’re thinking of developing an app but don’t know which direction to head in. Or maybe, like us, you’re just curious! Either way, this post is your chance to find out what’s trending in the world of mobile apps.

1. Grocery Apps

We all lead busy lives, and this makes grocery delivery one of the fastest-growing app categories. You probably already know about some of the apps developed by the nation’s favourite supermarkets. But you don’t have to be a major player to launch a successful grocery app.

Increasingly, smaller (but growing) apps like Produce Drop are finding their own niche in the market. Produce Drop started as a way for its founders to deliver fresh fruit and veggie boxes to family and friends at the weekend. Now, it delivers quality, Aussie-grown fresh food all over Sydney.

2. Fitness and Wellbeing Apps

According to the data gathering platform Statista, the digital fitness and wellbeing market in Australia will reach $847.20 million this year.

Consumers are seeking out ways to keep fit and maintain their wellbeing that are convenient, flexible and accessible — that’s why fitness and wellbeing apps are big news.

Anything that makes the health and fitness journey easier and more fun can work well in an app. Whether you offer personalised wellbeing programmes, inspiring interactive features or a way to connect the fitness community, you’re on to a winner with a health-inspired app.

3. Pet Apps

Australia is a nation of pet lovers, and that’s reflected in the growing market for pet-related apps. There are many sub-categories in the pet domain, from dog walking to food delivery, training and grooming services, to name just a few.

Take inspiration from some of the quirkiest ideas we’ve come across:

• Baxtapets works like a social networking app for pets. Post a profile of your pet and connect with other owners and their furry friends on this app.
• The Dog Scanner app will allow you to identify hundreds of dog breeds and cross-breed varieties — just for fun!
• Petcube allows you to monitor your cat on the app via a camera and use an interactive laser toy to play with them at the same time, taking remote pet sitting to another level.
  

4. Budgeting Apps

An app that can save your users money and help them feel in control of their finances is sure to be a winner.

You could present a modern twist on an old-fashioned budgeting system like GoodBudget, which uses virtual envelopes for dedicated categories.

Or devise a comparison app inspired by WiseList, which enables the user to compare the prices of items on their shopping list across popular stores.

5. Educational Apps

Since the remote learning explosion in the COVID-19 pandemic, educational apps have gained ground. Famous examples include Google Classroom and Duolingo.

If you can find a new niche in this ever-growing market, then you could create the next successful educational app. Think out of the box like Drawnimal, which combines the use of pencil and paper with an app.

Or be inspired by Think Like Churchill for older kids, which explores the strategy behind Winston Churchill’s decisions in the form of a graphic novel.

Reach Out to Us for Mobile App Development in Melbourne

Feeling inspired to create your own app? Reach out to us here at Kodaa. We’re a mobile app development company in Melbourne and take pride in bringing to life unique ideas for apps, websites and other digital products.

Let’s go on a journey together to create the next on-trend mobile app — give us a call today.