A web app to plan your end-of-life celebration and keep it safe for your loved ones. 

The client

Meet our inspiring client who turned a deeply personal experience into a brilliant idea. She recognised that while we plan every other milestone, organising our own end-of-life celebration is often neglected, leaving loved ones to handle it during their grief. With this insight, Eternal Wishes was created — a web app that empowers individuals to plan their own end-of-life celebrations. This tool guides users through every step, helping them design their unique farewell with text, images, and links. Users can also appoint a trustee who will access and carry out their plans when the time comes.

The challenge

We were tasked with creating everything from the branding and design to a promotional website, and, most importantly, the web app itself. Our client had a clear vision of empowering users to plan their own end-of-life celebrations, but it was up to us to figure out the mechanics.

We had to design the platform with a keen eye on two distinct users: the individuals subscribing to document their plans and those appointed as custodians of these plans. Adding to the complexity, the app needed to operate on a subscription model, requiring seamless integration of various plans and payment options.

Striking the right tone was crucial — respectful yet not somber, with a dash of playfulness to make the process engaging rather than daunting. In essence, our challenge was to transform an idea, into a functional, user-friendly product.