Ideas that work.
Bringing brands, ideas and experience to life across the screens we use each day.
Copyright kodaa / 2020
All Rights Reserved

Ciaron Maher Racing

A content rich website that captures the thrill of Australian racing

Project requirements

  • Develop a sleek, high-end website that encapsulates the CMR experience and the thrill of racing
  • Highlight CMR's rich content, including videos and podcasts
  • Showcase horses for sale in a distinctive and engaging manner
  • Integrate APIs for real-time upcoming runners data and connect with the existing CRM for seamless lead management
  • Ensure the site is user-friendly and easy to update and manage for ongoing needs

Project requirements

  • Develop a sleek, high-end website that encapsulates the CMR experience and the thrill of racing
  • Highlight CMR's rich content, including videos and podcasts
  • Showcase horses for sale in a distinctive and engaging manner
  • Integrate APIs for real-time upcoming runners data and connect with the existing CRM for seamless lead management
  • Ensure the site is user-friendly and easy to update and manage for ongoing needs

The client

Ciaron Maher Racing is Australia's premier racehorse training operation. With seven world class training facilities located across Australia, CMR's team of experts carefully select and train premium thoroughbreds destined for greatness. Through cutting-edge training techniques backed by sports science and fuelled by data analytics, CMR help each horse reach it's full potential.


But for CMR members, it's not just about owning a horse, it's about being part of something special. The rush of being trackside on race day, soaking in the thrill of the sports. With exclusive owner perks, events, podcasts and video updates to keep you up to date, the journey from training ground to winner's circle is nothing short of extraordinary.

The challenge

CMR understands the value of high-quality content and had already invested in producing beautiful images, captivating videos, and insightful podcasts featuring expert interviews and on-the-ground action. Our mission was to weave this content into a compelling narrative that brings the excitement and elegance of CMR to life online, offering visitors a unique, behind-the-scenes glimpse into Australia's most exciting young racing team.

What we did

Design was paramount for this project, so we recommended a Webflow build. Webflow is our go-to for medium-sized websites that require design flexibility without needing complex integrations or functionality.


Armed with inspiration sites and a wealth of stunning content, we designed the site around key hero pieces, ensuring an engaging yet uncluttered experience. Managing the large volume of video content was a challenge, but by hosting videos externally and loading content only as needed, we maintained high performance.


We took a modular approach, creating libraries for elements like horses, locations, team members, videos, podcasts, and events, and tagging them to relevant pages. Once the framework was in place, plugging in content was swift, allowing for easy ongoing updates and refreshes.

 

You can check out The CMR website here.

More by Kodaa

Share by: