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6 Reasons why every small business needs a website
It doesn’t matter the size of your business, whether you sell online or not, whether you're a not-for-profit or a brand new start-up — these days, a professional website is a must for all businesses.
Here are the top six reasons why ...
Your website is the front door to your business — it is one of your best opportunities to introduce customers to your brand. An attractive, functional, and professionally designed website compels your customer to engage with you. It tells them what you’re about, what you offer, and, more importantly, why they should buy from you and not your competitors.
2. It gives your business credibility
Having a professional website gives your business instant credibility. These days, customers do their research online before making purchasing decisions and often judge businesses on how they present themselves digitally. So, having a professional, well-presented website not only shows them you exist but can also communicate that you provide good service and care about the details — traits likely to win your customer over.
3. It makes it easier for people to find you
When people have a question, Google is the first place they turn. The same is true when they are researching products and services.
Google returns search results based on a lot of different factors, one of the most important is the quality of your website. Having a website that is well built, clearly organised, full of valuable, informative content and updated regularly is going to greatly improve your chances of ranking on Google's search results page. This makes your business more visible to the people you are wanting to attract.
If you're thinking about growing your business and attracting new customers, you've probably started thinking about digital marketing. Having a great website is one of the most important elements of your digital marketing strategy. Your website is the perfect platform to post content, which you can leverage and promote via other digital channels such as your social media. And most importantly, your website is the place where you can direct people to go if they want to find out more about what you're promoting.
One of the most exciting reasons to have a website is that it gives you the opportunity to convert visitors into customers! For retailers, the advantage is obvious — you can sell your products right there online (it's easier than you think!). But other businesses can benefit too. Your website can help potential customers book an appointment, make an enquiry or sign up to receive a newsletter. Once you have the details of an interested customer, it makes it easier to market your products and services to them in the future!
How much time do you spend answering the same customer queries over and over? More than you'd like! Your website is a great way to help streamline your customer service, providing a place where you can help customers understand how you work and answer some of the common questions they might have. Because your website is live 24/7, your customers can have (most) of their questions answered whenever they need. Plus, you can keep them updated with the latest news and announcements.
Here at Kodaa we help with website design and website development for all types of small businesses, start-ups and not-for-profits ... we make having a great website affordable for everyone.
But we don't compromise on quality. Our team creates beautifully designed, compelling, and highly functional websites that are strategically planned and thoughtfully written. You’ll also be dealing with experienced professional digital marketers with expertise across the digital marketing spectrum, including branding, content development, and website design.
But we’re not your typical agency. We’re approachable, super relaxed, and easy to deal with! We’re here to do an excellent job for you, and we won't disappoint!
Get in touch to talk about your project today.
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